Think Big Drive Change Be Fruitful
Ripe for change
At Fruitful Strategies, we specialize in the planning and execution of transformative program rollouts, large-scale change, and engagement that takes customers and employees from hearing to understanding.​
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We don't just create engaging content. We want our audience to know we understand where they are today, the challenges and benefits of the road ahead, and the journey we'll take...together.
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​By incorporating mixed mediums reinforcing that change -- from town halls to FAQs, from surveys to websites and emails, from experiential events to captivating videos -- we get people from here to there in the ways they want to consume it!
Experience...with a twist!
Some careers aren't linear.
And that gives you a wide range of experiences, skills, learning, and understanding! I started in broadcast journalism working on television and behind the scenes. I pivoted to marketing and PR for a theater and fell in love with opening nights - not just the lights and the glitz and the glam - the logistics, the planning, the thinking on your feet, the energy. I turned my sights to large-scale corporate events. Conferences, galas, and events with CEOs, Presidential hopefuls, entertainers, thought-leaders, small business owners, volunteers, and vendors. ​​
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Working with, managing, and meeting folks for all different walks of life taught me the single biggest business lesson I take with me everywhere - EMPATHY.
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Listening to where someone is coming from gives you the tools to understand them, the path to communicate in their language, and the opportunity to change hearts and minds. ​That mindset sparked interest in how people work together, how they managed through change, and how they could be more effective, love their work more, and just be happier.​
From leading global transformations in workplace strategy and technology, to creating multi-pronged, multi-channel communications plans, to creating more efficient operational processes, Fruitful uses extensive experience from Fortune 500 companies, small businesses, start-ups, and non-profits to customize strategies that incorporate culture, tone, scale, transparency, and clarity to all.
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Jaya Prasad
Owner & CEO, Fruitful Strategies
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